KDKA.com Consumer Web Extras
Sep 2, 2009 5:45 pm US/Eastern
Consumer Reports Tests Anti-Wrinkle Creams
(KDKA)
Anti-aging products are big business.
If you believe some of the claims, you'd think you'll have "younger looking eyes in just 24 hours" or that "the skin around the eye immediately looks revitalized."
Testers with Consumer Reports put 16 different brands of anti-wrinkle eye creams to the test to see whether they deliver. They ranged in price from $15 to $95.
More than 100 people applied two different creams, one on each side of their face, morning and night, for six weeks.
High-resolution digital images were taken before the product was applied, after one hour and again after six weeks.
Then, Consumer Reports' trained sensory panelists evaluated more than 600 "before" and "after" photographs. The results varied from person to person, but none of the creams were able to fully eliminate wrinkles around the eyes.
Still, some creams did help to reduce the appearance of wrinkles slightly more than others, but the better ones were not necessarily the most expensive.
Consumer Reports says a $59 cream from Lancôme turned out to be among the least effective in the tests.
Of the four better-performing creams, the lowest priced one was the Total Effects 7-in-1 Anti-Aging Booster Eye Transforming Cream by Olay at $20.
Consumer Reports says that because results with eye creams vary from person to person, another one to try is Dr. Brandt Lineless for $60. The other two that made the list include Dermo-Expertise Revitalift Double Lifting Eye by L'Oreal Paris for $41.34 and Visage Anti-Rides Q10 Plus Soin Contour de L'Oeil Avec Filtres UVA/UVB by Nivea for $33.84.
Experts with Consumer Reports say to remember that your best remedy for wrinkles is taking measures to prevent them in the first place.
For example: when out in the sun, always wear sunscreen, shield your face with a hat and wear sunglasses. Also, quitting cigarette smoking is another way to prevent wrinkles and other health problems.
(© MMX, CBS Broadcasting Inc. All Rights Reserved.)
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