Jun 15, 2008 6:02 pm US/Eastern
'Hulk' Grabs Muscular $54.5M On Opening Weekend
(AP)
-
-
"The Hulk got a second chance, got angry and came back with a vengeance," said Paul Dergarabedian, president of box-office tracker Media By Numbers.
KBCW
"The Incredible Hulk" was a box-office bruiser, yanking in $54.5
million over opening weekend and laying to rest the stigma of his
unappreciated big-screen adventure five years ago.
"The Hulk got a second chance, got angry and came back with a
vengeance," said Paul Dergarabedian, president of box-office tracker
Media By Numbers. "This was a big question mark going in. The film had
a history or a checkered past."
Ang Lee's "Hulk" opened in 2003 with a whopping $62.1 million
weekend but then rolled over and died in subsequent weeks amid terrible
word of mouth. That movie crawled to $132.2 million in sales, seemingly
a respectable total but actually meager considering its huge first
weekend.
Marvel Studios, which financed "The Incredible Hulk," and
distributor Universal hope the new movie, starring Edward Norton as the
scientist who turns into the Hulk when maddened, will have a longer
shelf life and eventually top out with better numbers than its
predecessor.
Also rebounding off a bad last movie was director M. Night
Shyamalan, whose fright flick "The Happening" with Mark Wahlberg and
Zooey Deschanel opened at a sturdy No. 3 with $30.5 million.
Shyamalan, whose blockbusters include "The Sixth Sense" and "Signs," flopped two years ago with "Lady in the Water."
"Night rocked," said Chris Aronson, distribution executive for 20th
Century Fox, which released "The Happening," a tale of an airborne
toxin that prompts people to kill themselves in ghastly ways. "Any time
you're coming off an effort like `Lady in the Water' that was perceived
as a disappointment, movie-goers and critics tend to be a little
gun-shy, but the numbers speak for themselves."
Fans and critics definitely were gun-shy on "The Incredible Hulk,"
some expecting the movie to bomb because of the bad taste "Hulk" left
in audiences' mouths.
"With all the naysayers, this is a huge accomplishment," said Nikki
Rocco, head of distribution for Universal. "For months, they thought
this was going to be a bomb."
The new movie is not a sequel to 2003's "Hulk" but, in Marvel's
terms, a reboot. Fans found the earlier movie too dark and brooding.
This take is more action-oriented, casting Norton's Bruce Banner as
a fugitive in the vein of "The Incredible Hulk" TV series starring Bill
Bixby in the 1970s and '80s.
Despite solid reviews and fan buzz, "The Incredible Hulk" did nearly
$8 million less over opening weekend than "Hulk." That gap widens even
more factoring in today's higher ticket prices.
But the new flick still put up some of the best numbers ever for a
movie opening in June. The studio's exit polls show audiences are
recommending the movie to friends, giving it a good shot to surpass the
total gross of "Hulk," Rocco said.
The movie also pulled in $31 million in 38 other countries, putting its worldwide total at $85.5 million.
DreamWorks Animation and Paramount's "Kung Fu Panda," the previous
weekend's No. 1 movie, slipped to second place with $34.3 million,
raising its total to $118 million.
A solid June lineup has pushed Hollywood ahead of last year's record
box office pace. Since the first weekend of May, domestic grosses total
$1.46 billion, up 4.6 percent from 2007's, according to Media By
Numbers. Factoring in higher ticket prices, actual movie attendance
this summer is up 1.6 percent.
Estimated ticket sales for Friday through Sunday at U.S. and
Canadian theaters, according to Media By Numbers LLC. Final figures
will be released Monday.
1. "The Incredible Hulk," $54.5 million.
2. "Kung Fu Panda," $34.3 million.
3. "The Happening," $30.5 million.
4. "You Don't Mess With the Zohan," $16.4 million.
5. "Indiana Jones and the Kingdom of the Crystal Skull," $13.5 million.
6. "Sex and the City," $10.2 million.
7. "Iron Man," $5.1 million.
8. "The Strangers," $4.1 million.
9. "The Chronicles of Narnia: Prince Caspian," $3 million.
10. "What Happens in Vegas," $1.7 million.
(© 2009 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)